Introduction to sales, marketing and BD – Quiz

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Question 1 of 4

1. Question
Q1. Sales, marketing and business development are :
- a) Peripheral business functions compared to Research and Development
- b) Best run as separate fiefdoms
- c) Best run as integrated units with high calibre staff
- d) Soon to be replaced by the internet and remote working
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Question 2 of 4

2. Question
Q2. What sort of business is typically very dependent on Business Development ?
- a) Technology businesses whose business model is seeking a license or a long term alliance with a major company
- b) Any business exploring new markets
- c) FMCG (fast moving consumer goods) such as washing powder, personal hygiene products etc.
- d) Retail businesses, selling direct to the consumer
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Question 3 of 4

3. Question
Q3. Securing early sales and revenues proves that a proven business model is working :
- a) Any sort of sales prove the validity of a business model, irrespective of gross margins (GMs) or profitability
- b) Initial sales are encouraging, but the actual prices secured need to also demonstrate good gross margins if the business model is to be sustainable
- c) Surveys monitoring the feedback from customers is a more relevant way of judging a business model than pilot sales
- d) For internet businesses proof than a handful of users are adapting and using a new app or service is more of value to investors than actual sales
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Question 4 of 4

4. Question
Q4. Selling:
- a) Is key to every business
- b) Is an essential part of a CEO’s job
- c) Is greatly complemented by web presence
- d) All of the above
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Introduction to sales, marketing and BD – Quiz

Introduction to sales, marketing and BD – Quiz

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