Business Development – Quiz

Business Development – Quiz

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Question 1 of 4

1. Question
Q1. Business development
- a) Is just a walk in the park for experienced BD people
- b) Is a slow process based on building trust, proving technology and managing the internal politics of the partner
- c) Is all about the reputation of the individual, not the company
- d) Is always underpaid
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Question 2 of 4

2. Question
Q2. Key Opinion Leaders (KOLs) and Super Users :
- a) Like junior colleagues they are just there to be fooled and burnt as part of your quest for success
- b) With careful handling can be become strong advocates and excellent sources of credible, respected, independent recommendations
- c) Just need incentivising with cash and they will support you through thick and thin
- d) Are much less effective than a high level marketing campaign
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Question 3 of 4

3. Question
Q3. BD with large corporates :
- a) Is a non-stop round of presentations and wild partying
- b) Is slow-moving, but always predictable
- c) Is rarely dependent on a single individual
- d) Should be focussed on building up trust and credibility, underpinned by data
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Question 4 of 4

4. Question
Q4. Reference sites are:
- a) Geographic locations where academic papers were actually written
- b) Common way of proving new engineering technology in a controlled, localised location
- c) Irrelevant, good BD guys should be able to convince the customer themselves
- d) Should be set up on trust, so need for NDAs and other legal agreements
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