MINI-CASES are short examples illustrating key aspects of the CommLIT material in real world. These incidents actually happened and are normally described by people who were actually involved. Most lessons have links to relevant MINI-CASES, so some MINI-CASES will be linked to a range of lessons adding some reality (and fun) to the material.
New MINI-CASES will be added over time to keep the material fresh, the current library includes:
Fighting to preserve IP value creative use of IP and business models to wrestle and then vanquish a larger partner to mutual benefit
The Price of the ‘E’ Word cautionary tale about trusting a large company and granting them exclusivity for a product, resulting in dire consequences
Dismissal of CEO / Founder how NOT to fire a CEO!
The Office Manager example the importance of keeping calm and taking good legal advice when faced with what appears to be a clear case of misconduct
Micromirrors and DNA skilled use of tactics and IP management to outmanoeuvre a larger company
Supply contract issues what happens when suppply contracts are badly drafted and teams are not consulted, a win-win becomes a both lose situation
Lessons from a voluntary liquidation details of a complex liquidation, where a new manage had to manage dysfunctional history to benefit shareholders
The power of silence why just saying nothing can be the best negotiating strategy, especially in some cultures
Pivot from capital sales to SAAS model how changing business model can transform a business, as well as the time it takes
Publishing books versus installments a historical example of how changing business models can be very advantageous
Preservation of IP value
Trip wire selling the rejection of conventional sales practices, towards what customers actually want, leading to excellent results